Max Factor is a brand with a strong heritage rooted in make-up artistry. It was founded over one hundred years ago by Mr. Max Factor, a leading make-up artist with a passion for creating innovative products that enabled women to achieve their glamour potential. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.
We believe in glamour and the power of make-up to achieve it. We believe that with the right products and make-up artistry skills any woman can be glamorous.