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Benefit

“Laughter is the Best Cosmetic…so grin and wear it!”

In 1976, the Ford twins created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. The shop grew famous for delivering quick fixes for every gal’s peskiest beauty dilemmas, and with a “double” dose of wackiness mixed with know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The “friskiest” beauty brand now has over 2,000 counters in more than 35 countries.

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